The year for AR/VR is here! With Nreal releasing their lightweight and affordable AR glasses, and 5G looming on the horizon, 2020 is sure to be a year full of advancement. We've compiled a list of AR/VR experiences that you can create to get ahead of the innovation game, and make sure you beat your competitors to the finish line.
1. In 2020, Bring 2D Marketing Materials to Life with Image Anchoring
Transform ordinary flyers, business cards, and brochures with image anchors to make them come to life! Your AR experiences can become even more dynamic using image recognition. Just scan the image you have selected inside your experience and make your 2D elements pop with activity. Enable people to discover more about you by supplementing printed materials with volumetric video, written information, or audio. You can even allow customers to visualize a catalogue of products in 3D simply by scanning your business card.
2. Create New Ways to Explore the New Decade with Wayfinding
Help tourists and locals alike by providing way-finding experiences in your city. These can be as in depth as a city treasure hunt, where players will be encouraged to explore the city and find specific items or locations, or as simple as a trail of macarons leading to a popular bakery! Wayfinding can also be used in malls, convention centers, and hospitals, to help people find their way to certain shops, booths, or patient rooms.
3. Upgrade the Way you Learn: Integrate Dynamic Training Sessions with Volumetric Video
Increase safety measures and engage your audience by recreating complex scenarios for your employees in AR. Pilots, firefighters, factory workers, and other operators of heavy machinery can practice overcoming troubling situations within the confines of a safe environment. Use volumetric video of an instructor to enhance the experience and provide detailed step-by-step instructions to the trainees. The addition of AR to your training program can reduce costly missteps and injury, and can increase the retention of information in your employees.
4. New Year, New Customers! Use Spatial Anchoring to Drive Traffic to your Business
Geo-localize your experience with Spatial Anchors. This technology allows you to lock your AR/VR experiences to specific locations with a precision of 1-2 cm (for comparison GPS technology is only precise up to 5 meters). This can be particularly useful when you want to drive traffic to your store or restaurant, as you can anchor these experiences directly to your shopfront. Imagine potential clients being able to follow 3D objects in the street in order to find your business. A passersby can be alerted of an experience which will make them more likely to visit your business, and can also allow them to make purchases or browse your menu/items when your business is closed. A 2019 study of over 20,000 consumers indicated that 41% are more likely to purchase from a retailer that offers AR.
5. Modernize the Way You Plan and Design in the Modern Era
AR allows you to collaborate on projects across the world, or in the same office as your colleagues. Whether you are an architect, city-planner, game developer, designer, or car manufacturer, collaborating on prototypes in AR can save immense time and money for you and your team.
6. Bring 1820 to 2020! Immerse and Engage your Visitors with History and Culture
Provide text, audio, video, and 3D elements to bring museum guests back in time, and allow them to immersively experience a different era. Create captivating content to transport them to a new culture, environment, or historical event. Mix culture and technology at historical sites to create an immersive and engaging experience for your visitors. Anchor your experiences to paintings to make their story pop out!
You can start building AR experiences for free by downloading Minsar Create
Minsar is a code-free platform that allows creative professionals to build, distribute, and collaborate on AR & VR experiences directly through their 3D headset, tablet, or smartphone. The platform is currently available on HoloLens, Magic Leap, Android, and iOS devices.